Scriptwriting in Explainer Video Production

Illustration of Scriptwriting in Explainer Video Production

Explainer video production may be a little intimidating as it is crucial for your digital storytelling media. They help you explain complex stuff in a simple and captivating way. But here’s the secret: it all starts with the script. Writing a killer script is the key to making your explainer video memorable. In this article, we’ll walk you through fantastic tips to help you create an amazing script that keeps your viewers hooked.

Explainer Video Production Starts with Knowing Your Audience

Before you put pen to paper, or more likely, fingers to the keyboard, get to know your audience well. Understand what are their problems, the questions they are asking, and what style and tone they like. Your script should talk directly to them.

Start with a Bang

Think of your video as a blockbuster movie. You need a killer start. Grab your audience’s attention right from the beginning. You can do this with a question that gets them thinking, a surprising fact, or a relatable situation. The goal is to make them want to see what’s coming next.

Keep It Simple

Explainer videos are all about making complex things simple. Your script should be clear and to the point. Use everyday language and skip the technical words. If you must use particular words, explain them in simple terms.

Tell a Story

Humans love stories. We’re naturally drawn to them. So, why not turn your script into a story? Give it a beginning, a middle, and an end. Start with a problem, introduce a solution, and finish with a happy ending or a clear call to action.

Focus on Benefits

While it’s essential to explain how your thing works, the real star is the benefits it offers. How will it make your viewers’ lives better? Will it save them time, solve problems, or make them smile? Tell them clearly.

Think Visually

Remember, it’s a video! Your script doesn’t just guide the voiceover; it also suggests what your viewers will see. Describe the scenes, characters, and actions that will help your message shine through.

Keep the Tone Consistent

The tone of your script should match your brand and what your audience expects. Whether it’s friendly, professional, funny, or serious, stick with it throughout. Abrupt changes in tone can confuse your viewers.

Be Conversational in Explainer Video Production

Imagine you’re chatting with a friend. Write your script as if you’re explaining your idea to them. Use a conversational tone. No need to sound overly formal or too salesy. Make it feel like a one-on-one conversation.

End with a Call to Action

What do you want your viewers to do after watching your video? Whether signing up for a newsletter, buying your excellent product, or sharing the video with friends, your script should make the call to action crystal clear and compelling.

Edit and Polish your Explainer Video

Once you’ve written your script, don’t rush it. Review, refine, and edit it. Cut out any fluff, check for clarity, and make sure it fits with your overall message and branding.

Writing an amazing script for your explainer video is like setting the stage for a great performance. By knowing your audience, creating an attention-grabbing start, keeping things simple, and telling a story, you can create a script that clicks with your viewers and motivates them to take action. You can simplify things using the explainer video production house service, which helps you build engaging scripts for your explainer videos. 


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