Shhhh…Apply These Copywriting Secrets for Your Company Profile!
Hello, and welcome back to the Dako Blog!
Have you ever read a text and then wished you had the object in the text? Then you buy it. It is called “Stealth Closes.”
Some people are against advertising. They are afraid of being persuaded by advertisements or any content that makes them buy what is being advertised. That’s why they don’t want to watch or read ads. So, the main purpose of using “Stealth Closes” is to make them not realize that they are seeing or reading an advertisement.
“Stealth Closes” is similar to a call-to-action. A call-to-action is used directly in contexts when people know you are selling something to them. For example, in the context of a sales letter, video sales letter, or sales page. Whereas “Stealth Closes” is used for people who don’t want to get ads, visit sites, or read any content that is trying to sell them something.
“Stealth Closes” can be applied in emails, blog articles, YouTube videos, Facebook posts, and in any content you share. How about a company profile? Of course, you can apply it to deliver your brand message to clients, investors, or partners. You can use “Stealth Closes” to sell your products or services without selling them directly to your audience. To achieve this goal, you must employ a copywriting strategy.
So, what should you do? Let’s get started!
4 copywriting secrets for your company profile
- Make your sentences focus on your audience
Dale Carnegie once said, “People aren’t interested in you. They’re interested in themselves,” Do you get the message behind this quote? It means that people only care about themselves. Try to imagine that when you buy something, you only care about what you will get for the price you pay. What you want is to get something they have promised will meet your needs.
All you have to do is turn the content that talks about you into things about them. You may include the information below that they need from your products or services:
– What can enrich them?
– What benefits do they get?
– How can they get what they want?
- Bring emotion to the content
Emotions are what drive sales. Features and benefits create meaning. Features are the facilities, while benefits are how features can have an impact on someone. Meaning can be created when features and benefits collaborate to have a beneficial impact on someone. Meaning makes your audience connect with your products and services because people buy with emotion and justify it with their thoughts. When you mention the features of your product, imagine your audience asking :
– Why is it important to me?
– What does it mean for me?
Find as many reasons as possible why your product or service features are important to them. That way, the emotional connection will turn readers into buyers.
- Make your audience understand your message
When writing content with people who are afraid of something or afraid of making mistakes, you must communicate in clear language.
You must do the following to ensure that your audience understands what you mean :
– Use the words they use.
– Speak using simple terms that are easy to understand.
– Use short and simple sentences.
– Use language in an orderly and logical manner.
If you do this successfully, you will help them to get results or benefits from what you sell by having them buy your product or service.
- Talk to the target audience
This means that there is no measure that can be generalized for conveying messages to the audience. You need to talk to your target audience and use language according to their position. What does it mean?
There are three kinds of audiences :
– Hot sources: someone who is on your email list or follows you on social media and knows your name. You need to make sure the message is conveyed frankly.
– Warm source: someone who is looking for a solution to a problem but doesn’t know about you yet. Grab people’s attention by offering them the solutions they need. Make them understand what they need and the benefits they will get.
– Cold source: someone who doesn’t even realize a solution exists but knows they have a problem. You have to give them a wish that you offer a solution to their problems.
To sum up, you have to group your audience according to those three types. So that they can get content that relates to them.
- Make compelling headlines
There are several easy ways to get ideas for a compelling headline. You can search the internet and choose a headline that you think will interest you. You can take the headline as a reference and paraphrase it or look for other words that have the same meaning as the headline.
According to Eugene Schwartz, the following are the rules for writing an appealing headline :
– If people know about your product and have realized that it can fulfill their desires, the title starts with the product.
– If they don’t know your product but just have the wish itself, the title starts with a wish.
– If they haven’t realized what they’re really looking for but are sensitive to general issues, titles start with problems and lead to specific needs.
Not only in digital or printed company profiles, but you can also apply those five copywriting secrets to make content for website company profiles, video company profiles, pitch deck presentations, social media posts, or any other content for your business.
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Create your content and let a company profile designer take care of it. Catch you later!