— A Studio Dako Testimonial from Margot Rose Lederer
Putting together a cultural event is no easy task. With so many things to handle, such as booking performers, managing logistics, and meeting grant deadlines, it’s easy to overlook one key ingredient for success: how will you promote the event?
That was the challenge Mrs. Margot, producer of the Indonesia & India in California Festival, faced. The event brought together traditional performances such as Javanese Wayang, Kendang Rampak, South Indian classical music, and more. While the programming was rich, there was a significant concern:
“How can we ensure people know about this event and are excited to attend?”
Reaching the right audience, particularly within the Berkeley community, a key requirement of her funder (UC Berkeley), was proving difficult. Despite strong content, Mrs. Margot knew that without effective visual branding and promotional tools, the event risked low turnout.
Would professional event design, a strong online presence, and tailored promotional materials make a measurable difference? Mrs. Margot partnered with Studio Dako to find out.
The Studio Dako team delivered a cohesive visual branding strategy for the festival, including:
- Professionally designed event posters.
- A responsive and well-organized event website.
- Social media graphics and press release design.
- Consistent visual assets aligned with the festival’s cultural identity.
Every asset was crafted to resonate with local and diaspora communities and was modern, elegant, and informative. The impact was immediate.
“From our first performance in the morning, we nearly filled the auditorium, about 150–160 people. Our workshops were full, and by the evening concert, we had sold over 100 tickets and reached full capacity.”
The festival surpassed its attendance goals and exceeded its financial targets. Mrs. Margot was able to pay the non-profit sponsor more than expected and even covered part of her assistant’s travel from New York. Thanks to the strong turnout driven by effective marketing.
One unexpected but powerful result: The Berkeley Times featured the festival with a full-page spread, including the press release and high-quality visuals prepared by Dako. It directly supported UC Berkeley’s mission to benefit the local community.
“Many people approached me asking who created our graphics. They were impressed. I had no hesitation recommending Studio Dako to everyone.”
Here, I show the results of the teaser video that promoted the Indonesia & India events in California festival, which Studio Dako made.
If you are preparing for a cultural, educational, or public event, do not underestimate the power of visual storytelling. Clear, professional branding, and marketing materials are not just “nice to have“ they are essential tools for your event’s success.
The Indonesia & India in California Festival is a testament to how the right event branding and promotional tools can transform a local event into a full-house celebration of culture, community, and creativity.
Suppose you want to elevate your event through effective design, digital communication, and strategic marketing. Partner with a team that delivers results. Visit Studio Dako to learn more about the services provided. Let’s bring your next event to life visually, strategically, and successfully.
